| · Be a part of the team involved in setting the Division strategic direction and tactical implementation for the franchise. · Implement strategies and activities that leads to a customer-centric and goal achievement culture. This includes development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value. · Be a focal point for the Division with regard to product and market knowledge, planning/execution, and achievement of business objectives. · Responsible for the product from identification of customer and market needs/wants, to concept and product development, product launch, through and including product discontinuation. · Recognition of new products to be developed to meet new market demands, or the creation of new markets. · Provides leadership for product/concept justification during funding cycle, and provides similar leadership to product development team. · Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets. · Support the commercial organizations in achieving Plan/Update objectives. · Provides direction and input regulatory that affect the successful achievement of business objectives. · In addition must work consistently and manage vendor partner relationship to provide direction on market dynamics and product needs. | 